US-based active health and wellness company ‘Nutrabolt’ enters the Indian market; forges strategic partnership with Nutraprep

The Indian sports nutrition market is on the brink of a significant transformation with the strategic partnership between Nutra Prep, a vibrant health and wellness startup, and Nutrabolt, a global leader in the active health and wellness industry. This alliance aims at the local manufacture and distribution of Nutrabolt’s celebrated ‘C4’ and ‘Xtend’ brands, marking a new era in India’s sports nutrition landscape.

Nutra Prep, helmed by industry stalwart Amit Dhirwani, has secured exclusive manufacturing and marketing rights for ‘C4’ and ‘Xtend’ brands in India. ‘C4’, a leading name in smart energy drinks and pre-workout supplements, and ‘Xtend’, a market leader in muscle recovery electrolytes and hydration drinks, are expected to significantly enhance the sports nutrition offerings in India.

In addition, Nutra Prep has struck a deal with Bright Performance Nutrition for the exclusive omni-channel distribution of ‘C4’ and ‘Xtend’ products in India. This partnership ensures that fitness enthusiasts can conveniently access genuine, category-leading, and international-quality nutritional supplements at affordable rates.

Expressing his enthusiasm about the partnership, Amit Dhirwani, Managing Director of Nutra Prep, stated, “We are thrilled to partner with C4 and Xtend, both respected brands in the nutritional supplement industry. This strategic alliance means that we can now offer our customers the same product range, quality, and efficacy that these brands are known for, but at more affordable prices, as they will now be produced locally.”