TogoRun, a strategic communications agency specializing in global health and well-being, has committed to support Orbis International, a leading eye care nonprofit, in its communications and marketing. The in-kind support from the independent, woman-owned agency will help Orbis grow its brand around the globe. TogoRun will donate its expertise in earned media, cause marketing and corporate partnerships, influencer and ambassador relationship cultivation, and more to help Orbis amplify its voice as a leader in the global fight against avoidable blindness and vision loss.
TogoRun is committed to giving back through in-kind services to nonprofits that share the agency’s vision to make a healthy impact worldwide. During the pandemic, when the agency gave up its real estate and went virtual full-time, the team committed to redirect their savings for good. Orbis has received $250,000 in pro bono support for the first year of the partnership. This gift represents one quarter of TogoRun’s annual in-kind budget for nonprofits and cause marketing initiatives.
“We are thrilled to work with the outstanding Orbis team to ensure that those at risk of losing their vision have access to sight-saving care to help them see a thriving future for themselves, their families, and their communities for generations to come,” said Gloria “Glo” Janata, President, CEO, and Owner of TogoRun. “My team and I are looking forward to helping Orbis share important untold and inspiring stories to not only drive awareness but also support for their vital mission.”
“We are honored that TogoRun has recognized Orbis and its achievements in global eye care and has chosen us as the vehicle of their generosity,” said Derek Hodkey, President and CEO of Orbis International. “Orbis has successfully garnered a loyal base of supporters through our storytelling, especially in the aviation and medical communities, and TogoRun can magnify the impact of our small communications and marketing team, helping us spread our message to a much wider audience. With increased awareness comes increased support – and the ability for Orbis to create a lasting impact in the lives of even more individuals.”
Together, with TogoRun’s invaluable contribution to supporting philanthropic causes and Orbis’s unwavering commitment to ensuring everyone can access the eye care they need to thrive, the future holds great promise for a world where avoidable blindness and vision loss become a thing of the past.