The Hygiene India’s #THIMovement: A Catalyst for Nationwide Hygiene Consciousness


Lord’s Mark Industries, a renowned and diverse business group, has embarked on a groundbreaking journey to reshape India’s approach to hygiene and cleanliness by launching The Hygiene India platform. This platform, which aspires to become the country’s leading health and hygiene product brand, provides all-inclusive solutions for home, health, personal, and environmental hygiene.

In a bid to create a powerful network of Hygiene Enthusiasts, Lord’s Mark Industries has initiated the #THIMovement campaign, centered around the formation of a THI Community. This community brings together individuals, organizations, and businesses that share a common goal of fostering a comprehensive hygiene culture, offering resources and support for promoting hygiene and cleanliness within their own communities.

The #THIMovement campaign has already garnered significant support, thanks to endorsements from social media influencers who have helped it reach around 1.2 million people. The campaign’s tagline, Hygiene se Samjhota Nahi Karega India, highlights the importance of adopting holistic hygiene practices in daily life.

Naitik Vyas, Chief Marketing and Strategy Officer of The Hygiene India, emphasizes the critical nature of holistic hygiene and urges everyone to participate in the campaign. Vyas stated, “Exactly 3 years ago, we were all facing the first lockdown and realized how important it is to take care of holistic hygiene. It is not just about you, but about us and the community as a whole.” Operating under the Lord’s Mark Industries umbrella, The Hygiene India platform offers a broad range of affordable, high-quality products from brands like MarkoSafeTM, SafeSehatTM, OceanDropTM, and SafeLiteTM. With the #THIMovement campaign and The Hygiene India platform, Lord’s Mark Industries is committed to fostering a nationwide shift towards holistic hygiene, ensuring that accessible and affordable solutions are available to every Indian.


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