The ENTOD Eye Health Foundation recently launched a creative glaucoma awareness campaign, reaching millions of people across India with a message on the importance of regular eye tests and the dangers of glaucoma. The week-long initiative included various activities, including 100+ Pre-OPD Eye checkup camps, 20+CMEs, Workshops, Glaucoma Walks, and other innovative glaucoma awareness activities.
One of the highlights of the campaign was the blindfolded glaucoma dance challenge with the hashtag #GlaucomaDanceChallenge, launched by the famous Indian dancer and choreographer, Terence Lewis. The foundation also initiated a Glaucoma selfie challenge on Instagram with the hashtags #GetTestedForGlaucoma and #GlaucomaSelfieChallenge, which gained massive traction on social media platforms like Twitter.
Glaucoma is the second leading cause of blindness worldwide, affecting over 4.5 million people globally. The ENTOD Eye Health Foundation aimed to reach over 10 million people across India with their awareness campaign, highlighting the need for early detection and treatment to prevent vision loss.
“Through our creative glaucoma awareness campaign, we aimed to reach every corner of the country and educate people about the importance of vision care and early detection. We are proud to have partnered with Terence Lewis and other influencers to spread the message about glaucoma and the need for regular eye tests. Our goal is to make people more aware of the disease and empower them to take action to prevent vision loss,” said Mr. Nikkhil K Masurkar, CEO of ENTOD Pharmaceuticals.
Through their creative and impactful campaign, the ENTOD Eye Health Foundation has successfully raised awareness about the dangers of glaucoma and the importance of regular eye tests among millions of people across India. Their awareness campaign created a buzz on social media and garnered significant traction, highlighting the need for increased awareness about glaucoma and the importance of vision care.