Bridging the Gap: Black & White Ginger Ale and Virtue India Launch Trailblazing Campaign for Diversity and Inclusion


Black & White Ginger Ale and Virtue India are leading the charge in the world of diversity and inclusivity with their new campaign, “Table for Everyone”. Instead of simply highlighting the problem, they are giving individuals a new way to start conversations and break down barriers.

The centerpiece of the campaign is “Cards for Sharing”, a game with 42 cards designed to encourage meaningful conversations and foster empathy. The questions on each card are carefully curated by journalists and culture predictors within the Vice Media Group and range from light-hearted conversation starters to thought-provoking questions that challenge traditional codes of gender, expression, identity, and more.

Shweta Jain, Chief Business Development Officer, Luxury, Reserve & Craft – India & South Asia at Diageo, stated, “We believe that the stories we share bring us closer together and that’s why we created ‘Cards for Sharing’. It’s a simple card game that triggers conversations and allows individuals to bring out their authentic selves, breaking down biases and promoting a more inclusive world.”

Hayden Scott, Senior Creative Director at Virtue, added, “At Virtue, we aim to connect brands to culture and contribute to a better world. With the ‘Table for Everyone’ campaign, we’re doing just that, helping Black & White Ginger Ale build a deeper connection with its audience and promoting a more inclusive society.”


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