‘The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand’, the celebrated book by Gauri Chaudhari, is back with a revised edition to cater to the evolving dynamics of healthcare marketing.
The book unfolds the process of understanding the brand, market, competition, and customer while formulating a potent brand value proposition and strategic articulation. Chaudhari outlines detailed strategies for media, metrics, and evaluation, giving readers a comprehensive guide to healthcare branding.
Recognizing the pandemic-triggered surge in digital brand promotion, the book underscores planning Field Force and Digital promotion to craft an integrative omnichannel experience. The book incorporates a QR code that connects to 12 instrumental templates designed to help in solidifying the brand promise.
Renowned Brand Strategist and author, Ambi Parameswaran, commends the book for its encompassing insights that could aid brands, irrespective of their market position or patent status. ‘The Perfect Pill’ can be accessed in India, the UK, the USA, and other countries, and is available on platforms such as Amazon, Kobo, Kindle, iBooks, and Google Play.