Lubrizol Pioneers Nutra 2.0 – Revolutionizing Nutraceuticals Through AI-Powered Consumer Insights


Lubrizol Life Science Health (LLS Health) is pioneering Nutra 2.0, a ground-breaking strategy aimed at revolutionizing the nutraceutical landscape by harnessing AI-driven consumer insights. This innovative approach equips supplement manufacturers with the tools and knowledge needed to create products that cater to the evolving demands of health-conscious consumers.

By teaming up with AI research company 113 industries, LLS Health has gained unparalleled insights into the purchasing behavior of dietary supplement consumers. Analyzing social media interactions has enabled Lubrizol to identify consumer preferences, unmet needs, and concerns regarding nutraceutical ingredients, allowing the company to adapt its offerings accordingly.

Nutra 2.0 focuses on blending scientifically supported, clinically verified ingredients with sensory appeal in nutraceutical products. By addressing both the rational and emotional aspects of consumer decision-making, manufacturers can create supplements that resonate with today’s health-conscious consumers, resulting in greater success in the competitive market.

Lubrizol’s Nutra 2.0 strategy is set to redefine the nutraceutical industry through its commitment to innovative, holistic solutions that cater to a wide range of consumer needs. By aligning with consumer insights and objectives, Lubrizol aims to provide manufacturers with the tools and insights needed to create products that truly resonate with today’s health-conscious consumers.


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