Eco-Vision Takes Center Stage: FEELM Spearheads Vaping Industry’s Green Awakening


FEELM, a trailblazer in tech, recently captivated attendees at the UK Vaping Industry Association’s inaugural ‘Greenprint for Sustainable Vaping’ summit. The online assembly revolved around the vaping sector’s ecological hurdles, igniting discussions on cross-industry synergy, radical innovations, and evolving regulatory landscapes.

The summit aspired to design a Greenprint for Sustainable Vaping, a roadmap propelling environmental actions reshaping the vaping industry. Conversations revolved around building a nationwide recycling and waste management system, cultivating breakthrough vape technologies promoting recycling and reuse, and inspiring consumer and retailer commitment to eco-friendly vaping habits.

Echo Liu, European Division Director for FEELM, championed the cause of united environmental pursuits across the industry, asserting, “Offering green vaping solutions and combating the reckless disposal of disposable vapes are paramount.” UKVIA Director General John Dunne echoed these sentiments, stressing the importance of education and joint efforts between regulators, industry stakeholders, and environmental management authorities.

With a steadfast commitment to eco-innovation, FEELM encourages partners to adopt sustainable strategies. Echo underscored the indispensable role consumers play in recycling and called for a collective industry-wide push for environmental breakthroughs. By embracing FEELM’s green vision, partners stand to gain improved social and business outcomes, winning consumer trust and loyalty, distinguishing their brand from competitors, and ensuring compliance with government regulations.


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